Looking Good! First Impressions Count for Your EPOS
Aug 23, 2017
First impressions count. What your customers think in the initial few seconds can set the precedent for their entire experience and determine whether they become loyal repeat customers or one-offs. Whether it is the look or layout of your premises or interaction with your employees, a welcoming introduction and good first impression can help form opinions and be the difference between positive or negative feedback. And, word of mouth spreads.
How can your EPOS make an impression?
Point of Sale (POS) systems are integral to a business and they have pride of place on the shop floor. No matter how fast your payments, customers will always spend some time interacting with your EPOS system. They could be standing in a queue waiting to pay, spending time researching products on a self-service till, deciding on upgrades or extras, entering details or finding the answers to questions. It seems obvious, therefore, that your EPOS system should integrate with your brand and become part of your marketing strategy. This is especially true now when most things can be bought online and customers no longer need to physically visit shops to purchase goods; everything in store needs to play a part in the interactive customer experience.
POS marketing is not new. Branded material and products are often displayed around tills, which is a conscious effort by businesses to ensure that customers are being fed marketing information and are encouraged to buy more whilst they wait and whilst they pay. But, most EPOS systems are generic looking and don’t make much of a statement themselves. The MePOS, however, is different. It can be ‘wrapped’ with any design you choose, instantly making your MePOS system a part of your brand and advertising. Furthermore, MePOS is flexible and can quickly and easily change from being a conventional till, to a customer led till or a mobile payment system that can be taken to customers wherever they are, whether browsing products in store or eating at tables in restaurants. With a customised MePOS, your brand is advertised everywhere your customers are paying.
First impressions extend past the external to the internal and your EPOS software, which can also be customised with your branding and set-up to work for your business. The easier it is to use, the happier your customers will be, and there are many opportunities to upsell and collect customer information during the payment process.
Want an EPOS that can make an impression? Speak to us about investing in the MePOS today.